Grocer Magazine Feature Chippers
Many thanks to the kind folks at Musgrave Group have profiled Nature’s Harvest new Chipper range in this months Grocer magazine.
McCormack Potato, Moy has extended its popular Nature’s Harvest retail range of potatoes by launching an exciting new premium brand, Chippers – the perfect potatoes for chips. Chippers appeals to chip loving families and take the guess work out of choosing the best seasonal varieties of potatoes for making the very finest, tastiest homemade chips, roasties and wedges.
The premium quality chipping potatoes found in Chippers bags also have a unique pedigree. A new promotional sticker on the bag tells delighted customers they are the same top quality potatoes supplied by McCormack’s to Northern Ireland’s number one fish and chip shop, the Dolphin Takeaway, Dungannon which recently scooped the Regional Winner (NI) title in the prestigious National Fish & Chip Awards 2016.
A unique proposition to potato consumers in the UK and Ireland marketplace, Chippers officially launched at the start of December 2015 and has already been listed by Musgrave with availability in SuperValu, Centra and Mace stores throughout the Province. Chippers is also available to shoppers through a growing number of independent grocery stores in NI and ROI.
“We’re a nation of chip lovers and we also adore our own homemade chips” said Barry McCormack, Director at McCormack Potato.
“However, our research shows that shoppers are confused about which potato varieties make the perfect chips at home.
Pictured launching the new Nature’s Harvest Chippers at SuperValu Supermarket, Coalisland are, from left, Barry McCormack, director, McCormack Potato with Brenda O’Neil, assistant store manager.
“We’re very excited about our new premium Chippers brand of potatoes which solves that dilemma, making it easy for customers to choose the perfect seasonal potatoes for making amazingly good home-made chips every time. You really can taste the difference and they’re fantastic for making perfect roasties and wedges too – always firm favourites on the family menu.
“Our family-run business has over 40 years’ experience in the potato industry and only the most flavoursome seasonal varieties make the grade for our Chippers bags. Right now, for example, Markies are amazingly good but that will change throughout the year. Of course weather and soil conditions all make a difference to the annual potato harvests, but it’s our job to ensure Chippers customers enjoy the perfect quality chipping potatoes all year round.
“Our premium eating-quality Chippers are graded with larger potato sizes for easier chipping and come unwashed to lock in freshness, quality and nutrients, keeping them in their finest condition from field to fork. The premium packaging has been carefully designed to attract the busy family shopper and the 5kg family value size bag means Chippers is attractively priced.
The robust, quality paper bag comes with convenient handles for easy lifting and carrying and keeps potatoes fresher for longer at home. Chippers has already been snapped up by Musgrave and we’re equally proud to have Malachy Mallon from the award-winning Dolphin Takeaway on board as our ambassador.
”The Dolphin, also a UK top 10 chippy, has been supplied by the potato experts at McCormack’s for over 26 years and owner Malachy Mallon is delighted to endorse the new Nature’s Harvest Chippers brand. “This is a top quality product and one which I am proud to recommend,” he said.
“There’s an exact science behind the perfect chip; I believe that the experts at McCormack’s are the only suppliers in the industry to fully understand that. Correct storage, temperature, sugar content and exact dry matter percentages as well as the size, texture and handling quality of the potato all play very important roles.
The perfect chip should be deliciously fluffy but slightly creamy on the inside with just the right amount of golden colour and delicate crispy bite on the outside. Choosing the right potato is crucial for making award-winning chips.”The new Nature’s Harvest Chippers consumer brand is now available for retail trade orders and immediate delivery. The brand will be supported in 2016 by an integrated marketing and PR campaign, rolled out across traditional and digital media platforms.