Ulster Grocer Magazine 2016
Family-run potato company, McCormack Potato, Moy has welcomed a new arrival to its popular Nature’s Harvest retail range of potatoes.
Nature’s Harvest Chippers – the perfect potatoes for chips, is a unique proposition to customers in the UK and Ireland marketplace, helping take the guesswork out of choosing the best potatoes for making perfect homemade chips, as well as perfect wedges and roasties. The new product is also endorsed and recommended by NI’s No.1 Fish & Chip Shop 2016, the Dolphin Takeaway, Dungannon who is supplied with the same potatoes.
Only the most flavoursome seasonal varieties make the Chippers grade so customers can enjoy perfect quality chipping potatoes all year round – chip shop approved. Premium eating-quality Chippers are graded with larger potato sizes for easier chipping and come unwashed to lock in freshness, quality and nutrients, keeping them in their finest condition from field to fork. The carefully designed packaging is attractive to the busy family shopper and the 5Kg family value size bag means Chippers is attractively priced. The robust paper bag comes with convenient handles for easy lifting and carrying and keeps potatoes fresher for longer at home.
Barry McCormack, Sales Director is delighted with the response to this exciting new product.
“We’re receiving an encouraging number of trade enquiries and feedback has been extremely positive. Chippers has already been snapped up by Musgrave and is on the shelves in SuperValu, Centra and Mace stores throughout the province. It also selling well in a rapidly growing number of independent stores across the province and we have ambitions to launch into ROI marketplace very soon.”
McCormack Potato, Moy was set up in the 1970’s by Brian McCormack and has grown to become one of NI’s most trusted and reliable potato suppliers. With over 40 years’ industry experience, McCormack Potato has an unrivalled reputation for providing superior quality, value and personal service to top clients and brands across the UK & Ireland. The passionate potato experts offer an extensive range of finest seasonal potato varieties – unwashed/ brushed, fully washed, peeled or chipped. Their popular Nature’s Harvest own brand is a firm family favourite in supermarket grocery